Design Strategy with Depth, Creativity, and Flexibility

Whether you're navigating early-stage questions or shaping a new product or service, Studio Ala draws on a trusted network of design researchers, creative technologists, engineers, and designers to build the right team for each project.

Our goal is to help you move forward with clarity, confidence, and evidence-based, beautifully executed solutions.

METHODOLOGY

  • Research

    Speaking with real people, industry experts, and examining the market, to go beyond assumptions.

  • Insights

    Translating research findings into multiple, actionable design briefs that provide clear direction for solution development.

  • Opportunity framing

    Defining specific problems worth solving and aligning them with business strategy to ensure focused development efforts.

  • Concept sketching

    Creating varied concepts that stimulate conversations and help distill insights into an informed direction forward.

  • Strategic prototypes

    Using a cross-medium testing approach to validate concepts with real users to learn and refine before full development.

  • Handover

    Transferring all research insights, design decisions, and strategic context to development teams with ongoing support to ensure successful implementation.

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SERVICES

  • Innovation Opportunity Sprint

    WHAT YOU GET

    A rapid exploration of your market space to identify the most promising opportunities worth pursuing. We conduct focused research with users, experts, and market analysis to uncover hidden gaps and translate findings into actionable innovation opportunities.

    PERFECT FOR

    • Teams needing quick validation of innovation hypotheses
    • Organisations exploring new market spaces
    • Leadership seeking evidence-based innovation direction
    • Companies wanting to identify competitive advantages

    CASE STUDIES

    Lululemon Home Fitness

  • Strategic Concept Development

    WHAT YOU GET

    From validated opportunity to viable concept direction. We take your innovation opportunity and develop multiple strategic concepts, testing and refining them through user feedback to identify the most promising path forward.

    PERFECT FOR

    • Organisations with identified opportunities needing solution concepts
    • Teams ready to move from problem to solution exploration
    • Companies wanting user-validated concept directions
    • Leadership requiring strategic concept options for investment decisions

    CASE STUDIES

    Médecins Sans Frontières Innovations From the Field
    Qubs Play Experience
    Genomics England Generation Study

  • Future Vision Prototyping

    WHAT YOU GET

    A comprehensive journey from opportunity identification to validated prototype. We research, conceptualise, and build strategic prototypes that demonstrate your innovation in action, tested with real users to prove viability before full development.

    PERFECT FOR

    • Organisations ready for complete innovation development
    • Teams needing proof-of-concept before major investment
    • Companies wanting user-validated solutions
    • Leadership requiring tangible demonstration of innovation potential

    CASE STUDIES

    Ford Mobility Futures
    Bare Conductive Touch Board

  • Human-Centred Design Skill Building

    WHAT YOU GET

    A tailored, hands-on program to equip your team with practical skills for understanding users and audiences. Through guided workshops and real-world application, we build confidence in applying human-centred methods to everyday challenges and decision-making.

    PERFECT FOR

    • Teams wanting to truly understand their users and audiences
    • Organisations seeking to embed user-focused practices into their culture
    • Leaders focused on building internal capability for audience understanding
    • Companies wanting lasting change that goes beyond single projects
    • Teams needing practical skills for connecting with the people they serve

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  • “Ala transformed the Touch Board from a circuit board into a jewel that is loved by an international community of engineers, designers, makers, artists, and educators. She helped us build a vision that went well-beyond our technology, proving that telling our story is just as important as the technology that underlies it.”

    — Matt Johnson, CEO Laiier.io (former CEO Bare Conductive)

  • “The work we did together has definitely changed and shaped the way we think about our customers. I find myself often thinking or referring back to some of the interviews I conducted last summer with Ala’s support and advice.”

    — Bethan Wolfenden, Director, Bento Lab

  • “Getting Ala involved in our project was tremendously helpful. She immediately identified the challenges we were facing and understood how to solve them. She also contributed with lots of valuable insights that were out of the scope of work. Highly recommended!”

    — Oscar Lhermitte, Chief Design Officer, Qubs

  • “Ala is incredibly thorough with her work. She has an amazing ability to bring the voice of any demographic to the forefront to help us empathise with the motivations and challenges they may be facing. Ala’s research is quite literally the nutrients we need to inform our innovations. She has an incredible ability to dig deep and zoom out to ensure consistent themes emerge that are true to the data.”

    — Daljinder (DJ) Sanghera, (former) Futures Innovations Team, Lululemon Athletica

  • “Great experience, the tutor's style was really helpful in breaking down a complex, technical methodology into simple steps with great examples to bring it to life, and tools to test through out.”

    — Student, University of Arts London