• I have been working in design for a few years, moving across continents, disciplines and adapting to the ever changing tech landscape. With a background in graphic design, illustration and MA/MSc in Innovation Design Engineering, I combine my expertise in visual communication and deep understanding of the design process to act as a storytelling catalyst in future vision setting for my clients.

    I’m happiest as a visual thought partner on multidisciplinary teams, specifically working with researchers to translate insights into testable concepts.

    Every project starts with paper and pen.

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    Studio Ala is based in London UK, I work with clients in the UK, Europe and Canada.

  • Designer and strategist leading work for the last 12 years at Doblin, Ford, IDEO, and Lululemon Studio, as well as a wide range of corporate clients and tech startups.

    Expertise in 0-1 product strategy, and design, with skills across discovery, strategy, and prototyping for physical and digital products and services 

    Experienced facilitator designing, and leading workshops with senior stakeholders, cross-functional teams and undergraduate and graduate students 

    Strong visual communication skills, with 10 years of early career experience working on brand strategy and design for global FMCG brands like Unilever & Hain Celestial +

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    MA — Innovation Design Engineering
    Royal College of Art, London UK

    MSc — Innovation Design Engineering
    Imperial College London, UK

    Graphic Design & Illustration
    Capilano University, Vancouver BC, Canada

  • I have been lucky to be able to collaborate with incredible people over the years, occasionally showcasing work in the public realm. Each project pushing my engagement with design and science. My highlights include:

    Design Week Awards 2020 — Winner
    Best Use of Data, Open Source Tools Powering Health Data Science for the Wellcome Trust. Collaboration with Hetco Design

    Designs of the Year 2014 — Shortlisted
    Touch Board: Interactivity Everywhere - designed by Bare Conductive

    Scientific Skin 2013
    MAK Vienna

    The Food Project. The Shape of Taste. 2013
    MART Rovereto

View fullsize Watching kids and contemporary art is my favourite pastime. Last night, all the artists' children helped each other engage with the works. That innocent exploration set against the usual gallery crowd was beautiful to watch. Also so proud that dad's
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View fullsize A fragment of a design style guide I created in collaboration with Hetco Design for the @WellcomeTrust Global Wellcome Monitor. Wellcome's beautiful brand style guide helped us create a flexible system to bring the data to life. #communicationdesign
View fullsize Looking back through old sketchbooks, working on a hand drawn sketches gallery for the website. Here is a selection of thoughts, concepts from client projects, snippets of people watching, design planning and pieces from a travel sketchbook. That mol
View fullsize Working sketch from the Conversations With Scientists project. #sketch #workinprogress #newwork #sketchbyhand #conceptdevelopment
View fullsize Well deserved half-term break at the @hornimanmuseumgardens, our first time. What an amazing place to spend the day. After so many years in this city, it always amazes me how much there is to see, all you need is a train ticket. Will go back soon.
View fullsize I asked ChatGPT to generate an image taking one of my drawings as an input, it did an amazing job... the only think I can hang onto (for today) is the quality of the line. prompt: use my reference to create an image of the same two women walking si
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I think through drawing and am a hands on maker, but also a process driven designer. Tech makes my work more dynamic and fun, whatever form it takes.