Ford MOBILITY FUTURES

IDEO’s beacon future of commercial mobility projects for Ford evolved into the D-Ford Innovation Lab during the pandemic. I was brought on as a visual thought partner and experience designer, collaborating with Ford teams over an 18-month period. Our work focused on integrating the commercial van as an intelligent, active member of the fleet—supporting fleet managers in large enterprises, small and medium-sized businesses, and individual operators alike. We explored design opportunities in areas such as vehicle security, uptime and autonomous futures, through a B2B lens.

Our work contributed to the global effort that lead to the launch of the Ford Liive Centres.